Our ThoughtSparks Page Background

Our ThoughtSparks

A selection of things that have sparked our interest. News and views, figures and fun.

Access our full ThoughtSparks library

  • Thought Spark
    AI vs AE: minor difference, major impact sparkadmin :

    By Iosetta Santini Do you also look around and see screens instead of eyes and machines instead of people? Are you noticing fewer check-out cashiers, fewer ticket inspectors, fewer factory workers, and instead seeing a lot of buttons to click and screens to touch? Artificial Intelligence (AI) is expanding and is simultaneously dividing public opinion […]

  • Thought Spark
    PR is a safe haven in a world of increasing automation sparkadmin :

    By Adelya Baban With recent estimates predicting unprecedented job losses as a result of developing artificial intelligence (AI) and automation – millions of jobs are reportedly at risk in the US (McKinsey Global Institute, 2017[1]), and 10 million are projected to be lost in the UK within 15 years (Guardian, 2018[2]) – it is no […]

  • Thought Spark
    Are you targeting the right readership? sparkadmin :

    By Iosetta Santini It’s true, featuring in publications like the Financial Times or The Guardian is definitely rewarding for your business. Seeing your company’s name flashed across the national press can only boost egos, but being in the national media is not the only way for your business to be promoted; underestimating the power of […]

  • Thought Spark
    Thought Leadership: unpacking the myth bigyell-admin :

    By Josephine Ornago When I talk to prospective clients I often see that one of the most effective and interesting parts of our proposition relates to Thought Leadership. Another thing I’ve found, though, is that few have a clear idea of what this means in general and, more worryingly, what it means to their business. […]

  • Thought Spark
    Professional is as professional does bigyell-admin :

    When improvisation just won’t cut the mustard By Josephine Ornago Over the years, in my role spanning Italy and the UK, managing both the PR presence of English speaking businesses in Europe and that of Italian businesses looking to establish their presence abroad, one thing has become glaringly evident: far too many businesses rely on […]

  • Thought Spark
    Next trends in Social PR sparkadmin :

    By Iosetta Santini   Facebook, Twitter, Instagram and – more recently – Snapchat are a must have for all businesses and the public relations industry has had to adapt to this whole new way of communicating. It’s no news that social media has been drastically changing the face of PR: shorter turnaround time, direct engagement […]

  • Thought Spark
    To sell or to influence? That is the question! sparkadmin :

     By Emma Ramsay When I hear the word “influencer” being used in marketing I am often tempted to think that it is some veiled, paid for sales pitch. However, I should be more open to it as in my everyday life I in fact rely on influencers without even realising it. For example, if looking […]

  • Thought Spark
    Are modern communication habits harming our PR talent pool? sparkadmin :

    By Rachel Mitchell I apply a rule to my Facebook feed. If a ‘friend’ makes spelling mistakes in three consecutive posts, I hide them so I no longer see all their updates. So irksome do I find sloppy spelling. And the frequency of such mistakes terrifies me. Confusion between there, their and they’re. Your and […]

  • Thought Spark
    When job interviews go wrong sparkadmin :

    By Rachel Mitchell Yesterday I came acrossthis article on the BBC website about when job interviews go wrong. There are some real howlers – people who have been told they might be too old, questioned about their religion and women who have asked if they plan to become pregnant. Many years ago I had a […]

    Flexible working: Is PR ahead of the times? :

    Today, I am working from home. There are two reasons for this. One is that there is a nice man downstairs ripping out my old kitchen to replace it with a brand spanking new one. The second is that I had an 8am conference call this morning and to get to the office in time […]