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Our Thoughtsparks

A selection of things that have sparked our interest. News and views, figures and fun.
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Spanish Media and the Idiosyncrasies of Press Placement

We’re back with another deep dive into localising press placement. In this blog, two of our Germany-based Spanish-speaking colleagues Jessica Wax-Edwards (JWE) and Paula Barredo

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Jessica Wax-Edwards August 24, 2023
Aerial shot of a man typing an email on a keyboard with a cup of coffee next to him.

Deep dive into French PR campaigns

Our Francophone Director Jessica Wax-Edwards (JWE) sits down with French PR liaison Jessica Ballasi (JB)  to discuss best practice and how a tailored, localised approach

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Jessica Wax-Edwards July 31, 2023

What do you need to be a marketer?

So, Sarah, what is it that you actually do? The dreaded question. I should be used to answering this one by now, but I always

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Sarah Nurgat July 10, 2023
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Lass uns Deutsch lernen!

At ThoughtSpark, we have a shared appreciation for languages and travel (incidentally, a real advantage for our multilingual PR offering). During a chat in the

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Sarah Nurgat June 5, 2023

Chancellor claims “working from home should be the default”

As I was driving home after dropping my children at nursery, I tuned in for my daily dose of Nick Ferrari on LBC – might

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Emma Venables May 18, 2023

Learning about leadership

Federica Bambagioni (FB): In my day-to-day work at ThoughtSpark I’m responsible for managing and supporting our junior team members all over the world, so I

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Federica Bambagioni April 11, 2023

Dream big!

I recently attended an excellent course, Women Advancing in Leadership, run by Emma Walker-Cotton – a specialist in organisational and leadership development. It was a

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Sarah Nurgat March 8, 2023
PR in Germany

PR in Germany: what we know

In recent ThoughtSparks, we’ve shared some knowledge on the basics of content creation and pitching. But one thing we know as a multilingual agency is

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Federica Bambagioni February 13, 2023
Woman smiling and talking on phone while holding tablet

Anatomy of sell-in: Pitching & journalist relations – Part 2

So, you’ve developed your content following Christian’s expert advice – now it’s all about getting it placed in the perfect publication. But pitching your piece is

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Kieran Baxter January 5, 2023
A copywriter sitting in front of a laptop, writing in a notebook

Anatomy of a sell-in: How to create and pitch content – Part 1

As many job adverts and industry professionals will tell you, the world of PR and marketing is a multifaceted one that involves many different jobs

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Christian Nasillo November 28, 2022

Lessons learnt from eight months in marketing

What are some of your key takeaways from your time at ThoughtSpark so far? KB: “Eight months ago, I had no experience of working in

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Emma Venables October 20, 2022

Honing hybrid: managing remote workers

When I took on the role of Junior Account Manager, we were already in the midst of the Covid-19 pandemic. However, managing remote workers was

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Federica Bambagioni September 13, 2022
The Oxford University City,Photoed in the top of tower in St Marys Church.All Souls College, England

From FinTech to PR & Marketing – my journey

Earlier this year, ThoughtSpark’s MD, Paul Lindsell, gave a presentation on PR & Marketing to students at the University of Oxford. He impressed upon us

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ThoughtSpark Guest August 2, 2022

Maternity leave: navigating the return to work

It has been 8 years since I joined Lindsell Marketing (now ThoughtSpark) and amongst all the companywide changes that have ensued, my personal career path

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Emma Venables July 5, 2022

Women in marketing: a longer road to the top

In the 1950s, David Ogilvy uttered the now well-known quote, “The customer is not a moron. She’s your wife”. Though the ideas behind his statement

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Sarah Nurgat June 16, 2022

Make the most of your social media

Social media marketing   I’ve been having so many interesting conversations with colleagues and clients lately about the potential of social media marketing. The other

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Jessica Wax-Edwards May 26, 2022

How to get a job in marketing

Marketing’s a great career. I know, because I’ve done it… and you can too. I find that many sources of advice (with some notable exceptions)

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Paul Lindsell April 7, 2022
Thoughtspark - Diversify your portfolio and leadership — International Women's Day | Jar of coins on table

Diversify your portfolio and your leadership

It’s International Women’s Day and, as a women-led marketing agency, we’re thinking about the gamechanging role that women play in shaping better business. Here Dr. Jessica Wax-Edwards, Director, shares her thoughts on the impacts of gender imbalance in venture capital.

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Jessica Wax-Edwards March 8, 2022
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Many receive advice, only the wise profit from it.

– Harper Lee
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