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Our Thoughtsparks

A selection of things that have sparked our interest. News and views, figures and fun.

Dream big!

I recently attended an excellent course, Women Advancing in Leadership, run by Emma Walker-Cotton – a specialist in organisational and leadership development. It was a

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Sarah Nurgat March 8, 2023
PR in Germany

PR in Germany: what we know

In recent ThoughtSparks, we’ve shared some knowledge on the basics of content creation and pitching. But one thing we know as a multilingual agency is

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Federica Bambagioni February 13, 2023
Woman smiling and talking on phone while holding tablet

Anatomy of sell-in: Pitching & journalist relations – Part 2

So, you’ve developed your content following Christian’s expert advice – now it’s all about getting it placed in the perfect publication. But pitching your piece is

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Kieran Baxter January 5, 2023
A copywriter sitting in front of a laptop, writing in a notebook

Anatomy of a sell-in: How to create and pitch content – Part 1

As many job adverts and industry professionals will tell you, the world of PR and marketing is a multifaceted one that involves many different jobs

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Christian Nasillo November 28, 2022

Lessons learnt from eight months in marketing

What are some of your key takeaways from your time at ThoughtSpark so far? KB: “Eight months ago, I had no experience of working in

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Emma Venables October 20, 2022

Honing hybrid: managing remote workers

When I took on the role of Junior Account Manager, we were already in the midst of the Covid-19 pandemic. However, managing remote workers was

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Federica Bambagioni September 13, 2022
The Oxford University City,Photoed in the top of tower in St Marys Church.All Souls College, England

From FinTech to PR & Marketing – my journey

Earlier this year, ThoughtSpark’s MD, Paul Lindsell, gave a presentation on PR & Marketing to students at the University of Oxford. He impressed upon us

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ThoughtSpark Guest August 2, 2022

Maternity leave: navigating the return to work

It has been 8 years since I joined Lindsell Marketing (now ThoughtSpark) and amongst all the companywide changes that have ensued, my personal career path

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Emma Venables July 5, 2022

Women in marketing: a longer road to the top

In the 1950s, David Ogilvy uttered the now well-known quote, “The customer is not a moron. She’s your wife”. Though the ideas behind his statement

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Sarah Nurgat June 16, 2022

Make the most of your social media

Social media marketing   I’ve been having so many interesting conversations with colleagues and clients lately about the potential of social media marketing. The other

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Jessica Wax-Edwards May 26, 2022

How to get a job in marketing

Marketing’s a great career. I know, because I’ve done it… and you can too. I find that many sources of advice (with some notable exceptions)

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Paul Lindsell April 7, 2022
Thoughtspark - Diversify your portfolio and leadership — International Women's Day | Jar of coins on table

Diversify your portfolio and your leadership

It’s International Women’s Day and, as a women-led marketing agency, we’re thinking about the gamechanging role that women play in shaping better business. Here Dr. Jessica Wax-Edwards, Director, shares her thoughts on the impacts of gender imbalance in venture capital.

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Jessica Wax-Edwards March 8, 2022
Tamarama Beach

Introducing Kieran Baxter, ThoughtSpark’s newest addition

This year, we’re pleased to welcome two new Account Executives, Christian and Kieran. Here, Kieran tells us about his gap year working in Australia, why he is interested a career in content marketing, and how he joined ThoughtSpark through the Kickstart scheme.

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Kieran Baxter February 21, 2022
Christian Nasillo

New Year, New Hire

It’s 2022 and the team at ThoughtSpark are excited to welcome our own new colleague, Christian Nasillo. To introduce himself, Christian has written a few words about himself and his career so far

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Christian Nasillo January 15, 2022
New ThoughtSpark report focuses on skills gaps in private equity-backed companies | Image of charts, graphics and viruses

New ThoughtSpark report focuses on skills gaps in private equity-backed companies

ThoughtSpark has just released a new report on the skills levels in private equity-backed companies. The report reveals the collective view of top PE firms on skills in the companies in which they invest.

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Paul Lindsell July 13, 2021
Everyone seems to have forgotten offline! Stack of airmail letter envelopes

Everyone seems to have forgotten offline!

So in our world of B2B marketing, how many letters do you get? How often do suppliers approach you through the mail? How often do suppliers invite you to only be contacted by post? OK – it’s hard to think about mailing potential customers when we’re all working from home.

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Paul Lindsell February 2, 2021
Quote Mark - Start

Let us remember: one book, one pen, one child, and one teacher can change the world.

– Malala Yousafzai
Quote Mark - End
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