There is no perfect fit when you’re looking for the next big thing to do. You have to take opportunities and make an opportunity fit for you, rather than the other way around.
– Sheryl Sandberg
There is no perfect fit when you’re looking for the next big thing to do. You have to take opportunities and make an opportunity fit for you, rather than the other way around.
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All the out-of-the-box marketing metrics are all about quantity. This is incredibly misleading. Sure, much targeting effort goes into pushing out messages, campaigns and propositions
Sometimes you get a ruling on green marketing (or rather, on greenwashing) that beggars belief. It makes everyone gasp in astonishment not just because it
Nobody likes a sycophant. Or if they do, it’s a sign of their own highly developed inadequacies. But upstaging is just as pathetic. Avoid it
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You gotta keep trying to find your niche and trying to fit into whatever slot that’s left for you or to make one of your own.