Content for social media
& digital marketing
Public affairs & investor
Fun and Fundraising
At ThoughtSpark we understand a wide range of sectors and markets. We get inside your business to create content and solutions that speak to your industry and your customers. Those solutions might be focused on marketing, lead generation, corporate positioning, investor relations – in fact, whichever tailored outcome you are looking for.
Press relations starts with knowing your target media – what do your customers read to gather news and information? We’ll research and define a press contact list (web and print) that puts your news and features in front of the people you want to influence. We earn the trust of journalists by only approaching them with hard news and objective commentary. Newswires can be helpful, but valuable relationships with editors are formed through solid phone follow-up and face-to-face meetings. Resulting media coverage is measured and valued in a variety of ways, letting you know the true worth of those column inches.
Content for social media & digital marketing
Effective content marketing is crucial in the digital age. Whether it is web copy, articles for e-bulletins, blogs posted on relevant websites, or tweets on industry issues, having well-crafted, effectively tailored and provocative content is essential to getting people reading about your company and seeing it as a serious player. We get inside your business so that we understand the issues you need to highlight and your point of view on the subjects that matter to your markets. We ensure that your writings are well-thought out, based on credible research and position your firm as a forward-thinking and well-informed expert on your sector.
Web content optimisation
Web content optimisation is not just about getting a company website to come up in organic search – it means making sure you are using the right terms in your content, so that people using specific industry vocabulary find your firm’s name coming up again and again. We don’t just aim at making the company’s web pages searchable, but create a range of optimised content across the web – news items, articles, columns, tweets, comments, blogs – that provides pages of search results, positioning the business and its spokespeople as thought leaders and serious players in the industry.
Research based thought leadership
In today’s content-driven marketing environment, being seen as ahead of the curve in your thinking is critical to getting prospects and customers to sit up and pay attention. That means having something substantial and thought-provoking to say. To be a true thought leader, a company has to have original and insightful content that is grounded in the realities of your industry to gain any traction in the marketplace. We have 20 years of experience understanding markets and providing robust research that gives your content a substance and depth that makes people in you markets not only want to read it, but download it and pass it on.
Public affairs & investor relations content
Would you like to really own your market space and prove that you understand your markets’ points of pain, as well as developing a pre-eminent image in the minds of the City analysts and investors? Great content isn’t just for press or marketing – it is a valuable tool for increasing your profile through public affairs and investor relations. We channel our content and research expertise into providing appropriate thought leadership material to support your core business and create a perception amongst investors, analysts and the markets that you are the foremost player in your field.
Executive profile development
Your people are critical to your brand. Boosting the public face of chosen executives via the full range of media can help to drive engagement with your customers and prospects. Paying attention to the social media conversation takes time and commitment. We can step into the discussion on behalf of your executives, adopting their personas and offering input that serves to subtly promote your strategy. Equally, we can source speaking opportunities for your key people, enabling you to get the right message to the right audience in a way that invites response and further interaction long after the PowerPoint closes.
20 years of marketing experience puts us in a strong position to deliver strategic consultancy. Our deep-dive research helps you to uncover the key challenges and points of pain affecting your key markets. This essential groundwork enables your people to identify areas of opportunity – whether for sales and marketing or for developing training programmes. We’ll then bring our content expertise to the table, working with you to develop the best strategies for putting your solutions front-of-mind amongst buyers and decision-makers; or for ensuring that your personnel have the edge.
Fun and Fundraising
Giving something back can be a great feeling. Corporate Social Responsibility is the fancy name for it, and for many companies it’s little more than an afterthought, a necessary tick-in-the-box. But get it right and the results can work wonders for your own brand feel-good. We help clients deliver fundraising campaigns that link back to the core business. We know what stands out, what grabs the headlines, and what will enthuse your staff to get involved and join the fun. It’s not all about charitable giving. We’ll devise and manage competitions that engage customers and prospects and broaden your audience.