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I was running a combined training session the other day, and the eternal gulf of understanding between marketing and sales was once again apparent. You

I’ve been musing on the Government’s ‘black hole’ of £20+ billion. Setting aside any debate over whether it was the last lot’s fault, or whether

Yesterday I had the same conversation twice. In the morning it was with a major US medtech company. In the afternoon, it was with a

More and more firms are reporting their sustainability credentials in a bid to raise capital on the markets. We know what’s driving this – the

Sounds simple, doesn’t it? Everyone with an interest must surely be consulted? Yet we know that this way lies sclerosis and disaster! Let’s start with

If you want to research business opinion (as opposed to consumer) then surely you can find a fieldwork company that gives you access to business

I’m reacting, of course, to the glib idea that larger companies can insist their suppliers meet ESG criteria – or lose their business. Sounds great

So I started the week with another case of ‘pass the sick bag, Alice’. For the sixth time in as many weeks, I’ve heard people

You all know that we’ve been creating, engaging and managing customer communities for ages, right? Nowadays, though, we are increasingly asked by clients about how

I hadn’t quite cottoned on to the fact that we’ve been in this market for over a decade, until a friend told me so! We were

So we live in a nurturing world, right? Every one of us, if asked, would say that we aim to look after our employees or our

Most of the chat around corporate sustainability reporting focuses on the fact that Europe & the UK have mandatory legislation that forces larger firms to

What a topical subject about an institution for which we Brits have so much love and affection (quite rightly). It’s the elections today and all

How up to the minute can a Thursday ThoughtSpark be? Next week, the UK goes to the polls. Most pundits seem to agree that the

Well, kind of yes… But also, kind of no. Communicating an understanding to sales and commercial managers of the way in-house marketing professionals and agencies

It’s just so beautifully simple and based on common sense. It demands that sustainability references for a financial product:- #1 Are correct and capable of

But it’s something we should avoid at all costs. Because if (when) you get found out… it’ll cost you! I’ve had a really interesting discussion

This failure comes far, far, far too often. I always try to repeat to myself the phrase “How would I react if I received this