Smart content
to ignite
your business
Identify your markets’
points of pain
Engage customers’
sense of fun
Be an industry
thought leader
Maximise
content ROI
Efficient
multi-country
PR
Link communications
to sales leads
Attract customers with
content marketing
Drive policy change
and influence markets
Identify your markets’ points of pain
For a solution to be interesting, it must be addressing the right problem. You’ll know plenty about your customers. But are you fully up to date with the most current points of pain? Do you need to qualify your knowledge? Where is their priority budget being applied over the coming year? As an expert third party, we are well placed to help clients by researching their current market priorities, feeding that intelligence back into every aspect of their proposition, from product development through market strategy to marketing and communications.
Engage customers’ sense of fun
“Think like your customer”. Because if we all did more of that, then we’d make sure that there was a fun element in at least some of our marketing. Fun can be relevant. Fun can be productive. Fun can get you profile and attention from your key audiences and lift you above your competition. Moreover, put fun and fundraising (charitable) together, and you can also add corporate social responsibility as an element in these campaigns. Sometimes, to do well, you have to do good. The trick is to align relevance with responsibility. And that’s where we come in.
Be an industry thought leader
Want to position your organisation as a real thought leader in its field? There’s no better starting point than our really solid research-based thought leadership content, which harnesses the opinions of your markets and associates it with your name and your commentators. Nothing interests prospects more than the opinion of their peers. These research-based insights help open doors to sales conversations that you might not otherwise have. It fuels really powerful campaigns, press coverage, social media presence, public speaking slots and sales support.
Maximise content ROI
You’ve invested in creating an interesting and powerful piece of content. But will you extract the maximum value out of it? Our teams are experts in repurposing content in as many ways as is commercially useful – collateral, press, lead-generation campaigns, public affairs advisory, web material, social media inclusions, events, speaking platforms… the lot! And then we can advise (or execute) on most communications channels to get that material in front of the right audiences. Get the most out of your content investment.
Efficient multi-country PR
Running multiple PR agencies across several countries can be a real headache. Skills and standards differ, with each trying to do things differently. With us, you can cover multiple countries with our native language speakers, and all your press relations is driven to a single high and consistent standard. We are also past masters at proactively generating the content that is the lifeblood of regular press coverage. Why not let us spend a year establishing your gold standard which you can then engage local agencies to meet and exceed? We’ll even help you manage their work!
Link communications to sales leads
Communications activity is only of commercial value if it is linked into sales lead generation. That’s what we do with all our clients, using thought leadership material to attract the attention of prospects, then to nurture those expressions of interest to the point where they have self-qualified and are ready for a sales call. Salespeople then get leads with a full history of the content that the prospect has requested, so that the first conversation can be informed, intelligent and – most of all – well down the road to conversion. Let us help you put your integrated strategy together.
Attract customers with content marketing
Your website may be all-singing and all-dancing, but is there anything interesting on it aside from your company information, case studies and product details? When your potential customers search for services or solutions, they won’t be looking for you or your products. They’ll be looking for insights and intelligence on the business challenge they’re trying to solve. That’s why our thought-leadership content attracts them, whether through the press, the Web or social media. And research has shown that this content makes them more likely to invite you to tender.
Drive policy change and influence markets
How do you convince a market that trends and policies are driving the issues that your products are designed to solve? Research – properly done through a professional third party – is key. You can’t invent the world as you would like it to be. But through effective research – both original and desk-based, quantitative and qualitative – you can harness and influence stakeholder opinion to highlight the trends your solutions are addressing. Come and talk to us about what such powerful statistics could do for you.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write.- David Ogilvy