#ThursdayThoughtSparks: Our tips on ESG Comms, Marketing and Management
It’s illegal to ride a bike on the pavement – and just as risky to skip fact-checking in marketing. In a world of instant information and growing disinformation, this blog reminds us why verifying facts is vital to credibility.
With every leap in technology, someone predicts mass job losses. It happened with Google. Now it’s happening with AI.
We’ve all met the egotists: loud, self-serving, surrounded by yes-people. But what truly sets great leaders apart? It’s not ego. It’s humility, resilience, and respect.
The U.S. just hit pause on climate progress. As the world’s biggest economy backpedals on green policy, global investors are pulling out of sustainable funds. Yet the race isn’t over. In fact, this may be the spark that accelerates clean energy innovation everywhere else.
What kind of business partner are you — transactional or genuine? In a world where most people vanish when there’s nothing to gain, staying in touch speaks volumes.
Being kind doesn’t mean being soft. And being tough doesn’t mean being harsh. This post explores how good leaders do both — and why it matters more than ever.
Forget the Likes and the comments. The real LinkedIn metric? When someone brings up your post in a real, unprompted conversation. That’s engagement—and it’s rare.
Everyone’s an author. Great.
Few can write well. Oh dear.
What, then, are the principles that should govern our activity?
Are AI Avatar-influencers the future of consumer marketing, or a potential minefield?
Paul Lindsell assesses inconsistent data on corporate sustainability reporting.
This came up the other day when a senior manager told us that they could ‘knock off a few bits of marketing content’ themselves. In
Will today’s US policy set back the green agenda? If you listen to the general media moping and misery, you would think that green and
If the market changes, don’t we shimmy with it? We’re just on our way back from the Austrian mountains where we’ve been trekking in the
Five office days…really? Thank goodness for a Chief Executive with some real common sense. As reported in the FT, “Citigroup chief executive Jane Fraser has
So it’s all about STEM is it? Hmmm. A most wise commentator on the radio said the other day, “Education seems to have become confused
Last week we took the dog for his daily walk. About halfway round his usual circuit we passed a traffic warden putting a ticket on
Short answer – YES! And if you go on to the Web, you’ll find a metaphorical million people saying so. They usually arrogantly label their
Beware of monotony; it’s the mother of all the deadly sins.
