We’re far more bound by stereotypes than we realise – especially when it comes to judging personality in the workplace. Hidden talent often sits exactly where our assumptions tell us it shouldn’t.
Many brilliant professionals still rely on holiday snaps as their LinkedIn headshot — and it’s costing them credibility. A polished profile photo is one of the three things that follow you across the web, so it’s worth getting right.
Your next customer might be someone who’s been watching quietly for years. That’s why strategic, consistent content isn’t a ‘nice to have’- it’s the engine of long-term commercial growth.
Your LinkedIn profile is often the first place investors, prospects, and partners go to understand who you are—so let’s make sure it works for you. This December, get a free audit and step into the new year with a profile you’re proud of.
With budgets tightening and AI on the rise, many leaders are asking why PR and marketing still matter.
Most marketing failures come from skill without context. If you don’t understand the customer journey, even the best techniques miss the mark. Strong marketing leadership fixes that.
Too often, weak leaders protect themselves, hurting performance and value. To build stronger companies and investments, we need independent experts who truly understand the business.
Productivity isn’t about more meetings or strategy decks. It’s about knowing who actually gets things done.
Behind every pharma breakthrough are experts who don’t always get recognised.
Marketing terms like thought leadership and content marketing get thrown around a lot — but what do they actually mean? In this blog, we break down the jargon, explain how the two differ, and show how each can help your brand build credibility, connect with audiences, and drive results.
In marketing, honesty isn’t optional. From property sales to medical devices, truth protects both reputations and people.
The law says you can request flexible working, not demand it. But in business, the real question isn’t what’s legally right — it’s what looks right. Because in comms, perception is often more powerful than principle.
It’s illegal to ride a bike on the pavement – and just as risky to skip fact-checking in marketing. In a world of instant information and growing disinformation, this blog reminds us why verifying facts is vital to credibility.
Our newest hire Irma Eicher shares her experiences since joining ThoughtSpark in January 2025.
As a Femtech founder, you’re short on money and time. The right agency can change that – boosting investor visibility, sharpening your business case, and creating proof points that open doors. We turn your ‘someday’ list into progress today.
Femtech is booming, but the noise is deafening. Clear, strategic content is what cuts through.
Women’s health still faces a huge knowledge gap. Find out how to get your FemTech mission the funding it deserves.
With every leap in technology, someone predicts mass job losses. It happened with Google. Now it’s happening with AI.
A writer is someone who has taught [their] mind to misbehave.
