
Women in marketing: a longer road to the top
In the 1950s, David Ogilvy uttered the now well-known quote, “The customer is not a moron. She’s your wife”. Though the ideas behind his statement
In the 1950s, David Ogilvy uttered the now well-known quote, “The customer is not a moron. She’s your wife”. Though the ideas behind his statement
It’s International Women’s Day and, as a women-led marketing agency, we’re thinking about the gamechanging role that women play in shaping better business. Here Dr. Jessica Wax-Edwards, Director, shares her thoughts on the impacts of gender imbalance in venture capital.
There is no perfect fit when you’re looking for the next big thing to do. You have to take opportunities and make an opportunity fit for you, rather than the other way around.