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Our ThoughtSparks

A selection of things that have sparked our interest. News and views, figures and fun.

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  • Thought Spark
    To sell or to influence? That is the question! sparkadmin :

     By Emma Ramsay When I hear the word “influencer” being used in marketing I am often tempted to think that it is some veiled, paid for sales pitch. However, I should be more open to it as in my everyday life I in fact rely on influencers without even realising it. For example, if looking […]

    Flexible working: Is PR ahead of the times? :

    Today, I am working from home. There are two reasons for this. One is that there is a nice man downstairs ripping out my old kitchen to replace it with a brand spanking new one. The second is that I had an 8am conference call this morning and to get to the office in time […]

  • Thought Spark
    Is it such a small world after all? sparkadmin :

    By Rachel Mitchell With the prevalence of technology and high-speed transport the world can sometimes feel very small. We can speak to people on the other side of the world at the click of a button. If I left my desk now (just post-lunch) I could be in Paris by dinner time. Whilst this has […]

  • Thought Spark
    Never forget the golden rules of media interviews sparkadmin :

    By Rachel Mitchell Poor Shadow Home Secretary. I imagined her trudging wearily home on Tuesday, slumping down on the sofa and cracking open the bottle of wine and family-sized dairy milk bar that sensible people have on stand-by for when it’s been one of those days. Sadly for her she broke two of the golden […]

  • Thought Spark
    Why are print publications making the transition to solely digital? sparkadmin :

    By Harriet Hall In March 2016, national British newspaper, The Independent made the transition to a solely digital format. Owner of The Independent newspaper, Evgeny Lebedev, said, ‘The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is digital.’[1] Many publications experienced an inevitable fall in […]

  • Thought Spark
    The Age of the Social Media Influencer sparkadmin :

    By Harriet Hall  There is no doubt that we are living in the age of the social media influencer. Having made their name through v-logging, blogging, Instagramming and Tweeting and amassing followings of millions and millions of dedicated fans, influencers are changing celebrity culture. But what does that mean for PR professionals who want to […]

  • Thought Spark
    Fact VS Fiction: The Fake News Conundrum sparkadmin :

    By Harriet Hall According to Barack Obama, 2016 was the year that fake news became a legitimate threat to democracy. Whilst unreliable content has always existed, the 2016 U.S. Presidential Campaign has created an entirely new breed of content – fabricated with the sole purpose of misleading readers for financial or political gain. Fake news stories […]

  • Thought Spark
    Content Mapping sparkadmin :

    By Josephine Ornago   As a multi-lingual marketing and PR agency we find many of our clients come to us preoccupied with what they see as the mammoth task of ‘content development’.  Every business knows they need to be seen as active commentators in their field, but many do not have the time or resource […]

    #2016: The most tweeted events of the year :

    By Iosetta Santini Another year is coming to end, which means it’s time to take a look at the highlights of 2016. Which events have been the most talked about? What will 2016 be remembered for? Twitter’s top hashtags reveal the most talked about events and ‘tweet-worthy’ happenings this year: #Rio2016: The gold medal for […]

    The Export Race: how SMEs can cross language and culture barriers :

    By Sarah Nurgat SMEs are lagging behind their European counterparts when it comes to exporting their products and services. As it stands, less than a fifth of UK SMEs export, compared with over 40% of larger businesses, according to a recent report by WorldFirst and Cebr. Branching out into new markets is a daunting prospect, […]