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Our ThoughtSparks

A selection of things that have sparked our interest. News and views, figures and fun.

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  • Thought Spark
    Next trends in Social PR sparkadmin :

    By Iosetta Santini   Facebook, Twitter, Instagram and – more recently – Snapchat are a must have for all businesses and the public relations industry has had to adapt to this whole new way of communicating. It’s no news that social media has been drastically changing the face of PR: shorter turnaround time, direct engagement […]

  • Thought Spark
    To sell or to influence? That is the question! sparkadmin :

     By Emma Ramsay When I hear the word “influencer” being used in marketing I am often tempted to think that it is some veiled, paid for sales pitch. However, I should be more open to it as in my everyday life I in fact rely on influencers without even realising it. For example, if looking […]

  • Thought Spark
    Are modern communication habits harming our PR talent pool? sparkadmin :

    By Rachel Mitchell I apply a rule to my Facebook feed. If a ‘friend’ makes spelling mistakes in three consecutive posts, I hide them so I no longer see all their updates. So irksome do I find sloppy spelling. And the frequency of such mistakes terrifies me. Confusion between there, their and they’re. Your and […]

  • Thought Spark
    When job interviews go wrong sparkadmin :

    By Rachel Mitchell Yesterday I came acrossthis article on the BBC website about when job interviews go wrong. There are some real howlers – people who have been told they might be too old, questioned about their religion and women who have asked if they plan to become pregnant. Many years ago I had a […]

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    Flexible working: Is PR ahead of the times? :

    Today, I am working from home. There are two reasons for this. One is that there is a nice man downstairs ripping out my old kitchen to replace it with a brand spanking new one. The second is that I had an 8am conference call this morning and to get to the office in time […]

  • Thought Spark
    Is it such a small world after all? sparkadmin :

    By Rachel Mitchell With the prevalence of technology and high-speed transport the world can sometimes feel very small. We can speak to people on the other side of the world at the click of a button. If I left my desk now (just post-lunch) I could be in Paris by dinner time. Whilst this has […]

  • Thought Spark
    Never forget the golden rules of media interviews sparkadmin :

    By Rachel Mitchell Poor Shadow Home Secretary. I imagined her trudging wearily home on Tuesday, slumping down on the sofa and cracking open the bottle of wine and family-sized dairy milk bar that sensible people have on stand-by for when it’s been one of those days. Sadly for her she broke two of the golden […]

  • Thought Spark
    Why are print publications making the transition to solely digital? sparkadmin :

    By Harriet Hall In March 2016, national British newspaper, The Independent made the transition to a solely digital format. Owner of The Independent newspaper, Evgeny Lebedev, said, ‘The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is digital.’[1] Many publications experienced an inevitable fall in […]

  • Thought Spark
    The Age of the Social Media Influencer sparkadmin :

    By Harriet Hall  There is no doubt that we are living in the age of the social media influencer. Having made their name through v-logging, blogging, Instagramming and Tweeting and amassing followings of millions and millions of dedicated fans, influencers are changing celebrity culture. But what does that mean for PR professionals who want to […]

  • Thought Spark
    Fact VS Fiction: The Fake News Conundrum sparkadmin :

    By Harriet Hall According to Barack Obama, 2016 was the year that fake news became a legitimate threat to democracy. Whilst unreliable content has always existed, the 2016 U.S. Presidential Campaign has created an entirely new breed of content – fabricated with the sole purpose of misleading readers for financial or political gain. Fake news stories […]